Générer du business est l’un des objectifs prioritaires de toute bonne stratégie marketing. Mais comment et en misant sur quel canal ? Nos experts font la synthèse des avantages de l’email marketing et des 10 bonnes raisons d’en faire le cœur de votre stratégie.
Lire l'articleBack-to-School Newsletters: Dartagnan Clients Inspire Your Email Design
Publié le : 5 September 2023
The back-to-school season is a strategic event for Marketing and CRM teams. Explore Dartagnan’s best campaigns to inspire your back-to-school newsletter designs and refresh your templates.
Lire l'articleDartagnan|Stratégie CRM & Marketing|UX & design
Optimize your Email Design for Mobile
Publié le : 8 May 2023
The era of mobile is here and here to stay. Discover how the Dartagnan solution enables you to independently create a Mobile-Optimized Email Design, allowing you to captivate and engage your customers on their smartphones.
Lire l'articleDartagnan|Emailgeek|Stratégie CRM & Marketing
Improving email accessibility: an inclusive practice that enhances your results
Publié le : 20 March 2023
Améliorer l’accessibilité de vos emails est à la fois une pratique inclusive mais aussi un levier de performances pour vos campagnes. Dartagnan vous explique pourquoi et vous conseille sur les bonnes pratiques à suivre.
Lire l'articleStratégie CRM & Marketing|UX & design
Interactive emails: a powerful differentiation lever
Publié le : 23 January 2023
According to a 2021 study, integrating interactive content into your email campaigns can increase your CTR by 200% and your CTO by 73%. Therefore, interactive emails can be an effective…
Lire l'articleDartagnan|Equipes & process|Stratégie CRM & Marketing
Boost the performance of your email marketing strategy with Dartagnan
Publié le : 15 December 2022
Tous les chiffres le prouvent : l’email est le meilleur allié de vos performances marketing. Et Dartagnan, la meilleure solution pour atteindre vos objectifs de résultats !
Lire l'articleEquipes & process|Stratégie CRM & Marketing
How Evaneos takes its recipients on a journey with email
Publié le : 1 September 2020
In less than 10 years of existence, the tailor-made travel specialist has made quite a lot of headway. Thanks, in particular, to its innovative, creative use of the email channel.
Lire l'articleStratégie CRM & Marketing|UX & design
Email and customer relations: Fueling Back Market’s growth
Publié le : 2 June 2020
Behind the e-merchant’s lightning-fast growth, there is a mission: to make refurbished products “sexier” than new ones… Plus one lethal weapon: emails written in a unique tone to serve a…
Lire l'articleCRM: How to communicate (well) during a crisis
Publié le : 3 April 2020
The coronavirus has shown us all that crisis communications are one of the trickiest skills for brands to master… And it’s worthwhile to prepare yourself ahead of time, especially when…
Lire l'articleAnimation charter: Put on a show with your emails
Publié le : 10 January 2020
From the moment an email is opened, until the end of the scroll, how can you make a strong impression, from start to finish? By differentiating yourself with an animation…
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