The advent of Artificial Intelligence marks a revolution, bringing unprecedented depth and efficiency not only to digital marketing strategies but also to email marketing strategies. As the cornerstone of all Marketing Automation solutions, AI has elevated segmentation, personalization, and automation strategies to an entirely new level. We are no longer just sending messages; we are creating experiences and shaping journeys.
What about the impact of Artificial Intelligence on your email campaigns? As marketing and CRM directors and managers, it is crucial to understand not only the possibilities offered by AI but also the best practices and tools to implement them effectively. In essence, the question is how to effectively integrate AI to accelerate the creation processes and improve the performance of your email marketing campaigns.
In this context, the experts from Dartagnan’s Email Builder offer insights to help you navigate this evolving ecosystem. Join us to decipher how AI, far from being just a simple tool, is becoming the beating heart of a revitalized and high-performing email marketing strategy.
Optimize your email copywriting with artificial intelligence
The advent of AI in the field of copywriting has opened up unforeseen horizons, enabling both:
- Accelerating the writing processes
- Optimizing the quality and style of your content
- And most importantly, adapting them to different formats and audiences
What content can you generate for your emails using artificial intelligence?
💥 Text Content in the body of your campaigns: AI can be particularly useful in highly editorialized campaigns. It allows you to generate content more quickly, adapt it to your style, and customize it for greater personalization.
💥 Section titles: titles help structure your campaigns and are particularly strategic, given that an email is often scrolled through and read in just a few seconds. In this perspective, AI tools are especially useful for testing various styles and hooks, and even personalizing them according to your segments.
💥 CTA content: As we know, the CTAs in your emails are one of your most important performance drivers. However, it’s not always easy to come up with original titles, especially with limited characters and a high volume of campaigns (and CTAs) to produce. AI can help overcome your lack of inspiration and unleash your creativity.
💥 Subject lines: If your emails don’t get past the subject line, your campaigns may never be read. In this regard, Artificial Intelligence truly marks a turning point. Its nearly infinite variation capabilities will elevate your AB testing to another level!
How can artificial intelligence tools be used to improve the copywriting of your emails?
💡 ChatGPT and Bard: For generating and diversifying your content, the combination of ChatGPT and Bard remains highly effective in creating more relevant and personalized messages, likely to increase engagement and loyalty. It’s fast, functional, and optimized. By mastering the art of prompts, you can significantly improve your production times!
💡 Grammarly and LanguageTool: Producing content that is correct in terms of spelling and syntax is fundamental. However, when you need to create hundreds of campaigns, the phases of review and correction can be very time-consuming. Tools like Grammarly or LanguageTool refine the clarity and coherence of content, ensuring that the message delivered is not only flawless but also impactful and easy to understand.
💡 Phrasee: To optimize subject lines and body text, Phrasee uses predictive analytics to determine the most effective formulations.
💡 CopyAI and Persado: These two tools stand out for their approach to communication psychology. CopyAI uses AI models to generate creative texts, while Persado focuses on emotional language to optimize calls to action.
What is the impact of AI on your copywriting?
In summary, a knowledgeable and expert use of the right Artificial Intelligence tools can have a considerable impact on your copywriting, enabling you to:
👊 Produce communications aligned with your brand identity
👊 Benefit from increased emotional and psychological resonance with your audience
👊 Maximize your open and click-through rates
👊 Quickly generate multiple variations for AB testing different approaches
Tips from our experts on effectively leveraging AI in your content creation
📢 Before turning to AI tools, it’s crucial to have a clear understanding of your own style, your target audience, and how to communicate with them. In short, defining your editorial line is essential.
📢 Using AI is good; mastering it is even better. Take the time to develop a prompt methodology. This will allow you to automate your creation processes and be exceptionally efficient!
📢 Using AI is smart, but it’s not enough. We highly recommend reviewing, verifying, correcting, and refocusing because even though it’s effective, it still requires the human touch to be perfectly aligned with your expectations!
Internationalize your email strategy with artificial intelligence
A study by CSA Research revealed that 75% of consumers prefer to buy products in their native language, even if they speak English. In the current context of globalization, AI transcends linguistic and cultural barriers, enabling brands to communicate with unprecedented precision and authenticity.
How can artificial intelligence tools help internationalize your email campaigns?
💥 ChatGPT works quite well for generating rather efficient multilingual variations and also for providing ideas to adapt your campaign types and marketing strategies based on target countries.
💥 Our top champion in this regard remains DeepL, distinguished for its ability to understand context and nuances of language, and to handle various file formats seamlessly without the need for copy-pasting.
How does AI add value to multilingual adaptation processes?
👊 Reduce your costs and production times – you may no longer need to rely on external agencies to adapt all your content into foreign languages
👊 Increase relevance and hyper-personalization – when it comes to linguistic variations, machine learning is particularly effective in creating the impression of speaking in a native language
👊 Automatic management of your sending schedules – to adapt the sending times to the time zones of your target countries
How to optimize the use of AI in your internationalization strategy?
Our recommendations on this matter are as follows:
📢 Remember, internationalization is not just about translation but also cultural adaptation. In this regard, you can use AI to:
- Adapt your campaign types to marketing events and cultural specifics of your target countries
- Send relevant emails that consider time zones, local holidays, and cultural specifics
- Research the most common receiving devices in your target markets
📢 Pay attention to your compliance policy with local regulations: Respect laws and regulations regarding email marketing in each country, such as GDPR in Europe, CAN-SPAM Act in the United States, or other local regulations concerning data protection and consent.
📢 Currency and Price Management: This is a feature that is often overlooked, but the ability of your Marketing Automation solution to adapt currencies, prices, and special offers based on local markets can be a selection criterion when making your choice.
Manage your campaign visuals using artificial Intelligence
In email marketing, we know that the creative aspect is not just important; it is the cornerstone of your campaigns. The costs associated with creating your brand visuals are often extremely significant as well.
In this regard, it is still challenging to forego a creative studio, whether internal or external. However, AI can contribute to reinventing and optimizing your creative processes.
What tools to use for managing visuals in your campaigns?
Dall-E, Midjourney, Sensei, Looka, and many other AI-based tools are available to enhance your creative processes. Additionally, creative software leveraging AI offers new functionalities and accelerates creative workflows.
What is the added value of AI in managing your creative processes?
👊 Visual Content Creation – Clearly, it saves you from relying on creative studios, but producing visuals perfectly aligned with your brand image still requires expertise in AI. It’s particularly useful for generating images that convey concepts, icons, or for experimenting with visual experiences. For instance, you can optimize creating atmospheres for your product packshots using Flair AI.
👊 Design Optimization – AI remains valuable for optimizing your visuals, correcting and/or enhancing their quality. With generative AI features integrated into your design tools, it’s now possible to compensate for the lack of a full-fledged studio.
For example, you can extend photo backgrounds or even the boundaries of the room where the product was shot using AI. You can also generate a continuous landscape to adapt images based on the desired format, transitioning from a square format to a 16:9 while maintaining the same framing.
A handy tool for cropping and enhancing the sharpness of your visuals: Image Enlarger.
👊 Dynamic content management – where AI excels is in dynamically managing your product visuals that resonate with each recipient’s individual preferences, increasing engagement and relevance.
The expert recommendations from Dartagnan on managing your email visuals with Artificial Intelligence
📢 Brand imagery is an incredibly strategic subject. The use of AI-generated content remains a sensitive and variable topic depending on your positioning. Nevertheless, we recommend reading the case study of Undiz, which experimented with producing AI-driven campaigns and integrating this graphic trend into their brand universe.
📢 When it comes to images, focus on using AI for A/B testing your visuals in your campaigns.
Already, AI offers a multitude of possibilities to optimize the design and creation processes of your email campaigns. However, our ultimate recommendation is to use it judiciously. While AI is highly effective in optimizing certain processes, the results may vary across different areas. In essence, while AI remains a valuable production assistant and optimization tool, content creators are not yet ready to be replaced entirely!
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