Promouvoir votre politique et vos actions RSE ? Un levier de différenciation de plus en plus en plus stratégique en 2023 et un incontournable en temps de crise. Dartagnan vous explique pourquoi et vous donne de l’inspiration pour communiquer efficacement sur les valeurs et les engagements de votre marque.
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The User-Centric Approach at Dartagnan: A Solution Designed FOR and WITH the Customer
Publié le : 8 February 2023
Adopter une approche User Centric ? Une réalité quotidienne chez Dartagnan qui a choisi de placer la parole et les retours clients au cœur de ses process pour concevoir et faire évoluer son email builder. Matthieu Karolewicz, Product Owner, nous expose la philosophie Produit de Dartagnan.
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Interactive emails: a powerful differentiation lever
Publié le : 23 January 2023
According to a 2021 study, integrating interactive content into your email campaigns can increase your CTR by 200% and your CTO by 73%. Therefore, interactive emails can be an effective…
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Email personalization and customer relationship: the #1 email trend
Publié le : 12 January 2023
Email personnalisé, interactivité, BIMI, accessibilité : découvrez notre feuilleton des tendances emailing les plus importantes à suivre en 2023. Episode n°1 : La personnalisation de vos campagnes emails
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Boost the performance of your email marketing strategy with Dartagnan
Publié le : 15 December 2022
Tous les chiffres le prouvent : l’email est le meilleur allié de vos performances marketing. Et Dartagnan, la meilleure solution pour atteindre vos objectifs de résultats !
Lire l'articleEquipes & process|Stratégie CRM & Marketing
How Evaneos takes its recipients on a journey with email
Publié le : 1 September 2020
In less than 10 years of existence, the tailor-made travel specialist has made quite a lot of headway. Thanks, in particular, to its innovative, creative use of the email channel.
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Email and customer relations: Fueling Back Market’s growth
Publié le : 2 June 2020
Behind the e-merchant’s lightning-fast growth, there is a mission: to make refurbished products “sexier” than new ones… Plus one lethal weapon: emails written in a unique tone to serve a…
Lire l'articleCRM: How to communicate (well) during a crisis
Publié le : 3 April 2020
The coronavirus has shown us all that crisis communications are one of the trickiest skills for brands to master… And it’s worthwhile to prepare yourself ahead of time, especially when…
Lire l'articleAnimation charter: Put on a show with your emails
Publié le : 10 January 2020
From the moment an email is opened, until the end of the scroll, how can you make a strong impression, from start to finish? By differentiating yourself with an animation…
Lire l'articleDark mode: How can it affect your email campaigns (and how can you correct for this)?
Publié le : 5 December 2019
There’s no avoiding it, dark modes are becoming increasingly common in apps… including those your audiences use to read your emails. Depending on the configuration, how does dark mode change…
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