Copywriting, design, animation, interactions and more. Read on to discover the five ingredients and tricks that we brought back from Litmus Live, the favorite conference of email geeks, which will…
Lire l'articleALT Texts: 3 Steps to Magnify Your Campaigns (Even without Images)
Publié le : 28 August 2018
Email clients that seem allergic to images, bad connections, etc. leads, quite often, to your fine-crafted email campaigns being viewed sans images. Is this a missed occasion to make an…
Lire l'articleBack to School 2018: Your Marketing/CRM Calendar for the Last Quarter
Publié le : 26 August 2018
From September to December: a marketing and CRM calendar to round up all the important professional events and occasions for reaching out to your customers. To finish 2018 beautifully—and to…
Lire l'articleParis Retail Week 2018—Ready for Some Mentoring?
Publié le : 21 August 2018
Paris Retail Week is the premiere event uniting e-commerce, email marketing and CRM professionals together in one space. Let’s take this opportunity to analyse and improve our strategies together.
Lire l'articleEquipes & process|Stratégie CRM & Marketing
Email marketing : comment MATY fait scintiller ses campagnes
Publié le : 8 July 2018
Produire plus, plus vite, et plus “quali” : impossible ? C’est pourtant bien le tour de force qu’a réussi MATY avec ses campagnes d’email marketing. Avec un petit coup de pouce de…
Lire l'articleSales: What is the Recipe for Emails That Manage to Convert?
Publié le : 27 June 2018
This period is vital for e-commerce shops and retailers. So how do you design and write sales emails that will really engage recipients? Here are our tips (and best practices from Nature & Découvertes, Sarenza, G-Star,…
Lire l'articleStratégie CRM & Marketing|Stratégie CRM & Marketing|Stratégie CRM & Marketing|Stratégie CRM & Marketing
User Experience: 6 Ideas Drawn from Flupa UX Days to Magnify Your Emails
Publié le : 26 June 2018
Improve efficiency in the design phase, understand user needs, and be consistent in all your messages. 6 lessons learned at Flupa UX Days. Improve efficiency in the design phase, understand user needs, and be consistent in…
Lire l'articleEquipes & process|Equipes & process|UX & design|UX & design|UX & design|UX & design|UX & design|UX & design
Email Creation: 10 Tips for More Constructive Feedback
Publié le : 21 June 2018
A new campaign, an unprecedented trigger, an email typology to reconsider… An email creation project always gets the email marketing team feeling enthusiastic. Right up until the most irritating moment:…
Lire l'articleDartagnan at EMDAY : See You in Alsace!
Publié le : 19 June 2018
EMDAY: two days packed full of engaging keynotes, relaxed networking opportunities and pro-found discussion around all things email. Dartagnan wouldn’t miss this for anything.
Lire l'article6 raisons de mettre de l’UX dans l’email
Publié le : 16 June 2018
L’email marketing est un fantastique terrain d’expérimentation pour améliorer l’expérience utilisateur globale de votre marque. De l’UX dans l’email, drôle d’idée ? Voilà 6 arguments pour changer d’avis.
Lire l'article