Copywriting, design, animation, interactions and more. Read on to discover the five ingredients and tricks that we brought back from Litmus Live, the favorite conference of email geeks, which will…
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ALT Texts: 3 Steps to Magnify Your Campaigns (Even without Images)
Publié le : 28 August 2018
Email clients that seem allergic to images, bad connections, etc. leads, quite often, to your fine-crafted email campaigns being viewed sans images. Is this a missed occasion to make an…
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Back to School 2018: Your Marketing/CRM Calendar for the Last Quarter
Publié le : 26 August 2018
From September to December: a marketing and CRM calendar to round up all the important professional events and occasions for reaching out to your customers. To finish 2018 beautifully—and to…
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Paris Retail Week 2018—Ready for Some Mentoring?
Publié le : 21 August 2018
Paris Retail Week is the premiere event uniting e-commerce, email marketing and CRM professionals together in one space. Let’s take this opportunity to analyse and improve our strategies together.
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Equipes & process|Stratégie CRM & Marketing
Email marketing : comment MATY fait scintiller ses campagnes
Publié le : 8 July 2018
Produire plus, plus vite, et plus “quali” : impossible ? C’est pourtant bien le tour de force qu’a réussi MATY avec ses campagnes d’email marketing. Avec un petit coup de pouce de…
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Sales: What is the Recipe for Emails That Manage to Convert?
Publié le : 27 June 2018
This period is vital for e-commerce shops and retailers. So how do you design and write sales emails that will really engage recipients? Here are our tips (and best practices from Nature & Découvertes, Sarenza, G-Star,…
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Stratégie CRM & Marketing|Stratégie CRM & Marketing|Stratégie CRM & Marketing|Stratégie CRM & Marketing
User Experience: 6 Ideas Drawn from Flupa UX Days to Magnify Your Emails
Publié le : 26 June 2018
Improve efficiency in the design phase, understand user needs, and be consistent in all your messages. 6 lessons learned at Flupa UX Days. Improve efficiency in the design phase, understand user needs, and be consistent in…
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Equipes & process|Equipes & process|UX & design|UX & design|UX & design|UX & design|UX & design|UX & design
Email Creation: 10 Tips for More Constructive Feedback
Publié le : 21 June 2018
A new campaign, an unprecedented trigger, an email typology to reconsider… An email creation project always gets the email marketing team feeling enthusiastic. Right up until the most irritating moment:…
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Dartagnan at EMDAY : See You in Alsace!
Publié le : 19 June 2018
EMDAY: two days packed full of engaging keynotes, relaxed networking opportunities and pro-found discussion around all things email. Dartagnan wouldn’t miss this for anything.
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6 raisons de mettre de l’UX dans l’email
Publié le : 16 June 2018
L’email marketing est un fantastique terrain d’expérimentation pour améliorer l’expérience utilisateur globale de votre marque. De l’UX dans l’email, drôle d’idée ? Voilà 6 arguments pour changer d’avis.
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