In less than 10 years of existence, the tailor-made travel specialist has made quite a lot of headway. Thanks, in particular, to its innovative, creative use of the email channel.
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Stratégie CRM & Marketing|UX & design
Email and customer relations: Fueling Back Market’s growth
Publié le : 2 June 2020
Behind the e-merchant’s lightning-fast growth, there is a mission: to make refurbished products “sexier” than new ones… Plus one lethal weapon: emails written in a unique tone to serve a…
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CRM: How to communicate (well) during a crisis
Publié le : 3 April 2020
The coronavirus has shown us all that crisis communications are one of the trickiest skills for brands to master… And it’s worthwhile to prepare yourself ahead of time, especially when…
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Animation charter: Put on a show with your emails
Publié le : 10 January 2020
From the moment an email is opened, until the end of the scroll, how can you make a strong impression, from start to finish? By differentiating yourself with an animation…
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Dark mode: How can it affect your email campaigns (and how can you correct for this)?
Publié le : 5 December 2019
There’s no avoiding it, dark modes are becoming increasingly common in apps… including those your audiences use to read your emails. Depending on the configuration, how does dark mode change…
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Animations : 4 façons d’être plus créatif avec les GIF dans l’email
Publié le : 29 December 2018
Old school, voire dépassé, le GIF ? C’est pourtant l’un des formats les plus simples (et les plus puissants) pour rendre vos campagnes email marketing plus vivantes… et plus performantes. La…
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Analytics|Stratégie CRM & Marketing
Triggered emails, Episode 2: Eight triggers under the microscope
Publié le : 20 October 2018
Timing, content and results: from “welcomes” to abandoned shopping carts and browsing sessions, we have placed eight triggered emails under the microscope for you, for urgent inclusion in your CRM…
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Analytics|Stratégie CRM & Marketing
Triggered emails, Episode 1: Get out of autopilot mode!
Publié le : 20 October 2018
Triggered emails are the ones that bring in the best returns. Plus, they generate strong engagement. All the more reason to look after them and not leave them unsupervised!
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Dartagnan|Stratégie CRM & Marketing
How Dartagnan can simplify your international email campaigns
Publié le : 14 October 2018
What’s the #1 channel for acquiring and retaining target audiences around the world? Email. For any e-merchant that is banking on international growth, increased agility in the adaptation of email…
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Equipes & process|Stratégie CRM & Marketing
eCRM: Five objectives achieved by BUT thanks to Dartagnan
Publié le : 8 October 2018
More mobile conversions, more unimpeded data exploitation, innovations and surprises for customers: BUT had plenty of good reasons to choose our email builder.
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