The CTA in Your Emails Is Your Most Strategic Conversion Lever
What size? What color? What text? Our 12-point guide to designing the core element of your campaigns: the CTA.
Equipes & process|Stratégie CRM & Marketing
How Evaneos takes its recipients on a journey with email
Publié le : 1 September 2020 par
In less than 10 years of existence, the tailor-made travel specialist has made quite a lot of headway. Thanks, in particular, to its innovative, creative use of the email channel.
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Old school, or even outdated, the GIF? Yet it is one of the simplest (and most powerful) formats to make your email marketing campaigns more lively and effective. The proof…
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Analytics|Stratégie CRM & Marketing
Triggered emails, Episode 1: Get out of autopilot mode!
Publié le : 20 October 2018 par
Triggered emails are the ones that bring in the best returns. Plus, they generate strong engagement. All the more reason to look after them and not leave them unsupervised!
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ALT Text : 3 étapes pour magnifier vos campagnes (même sans les images)
Publié le : 28 August 2018 par
Clients emails allergiques aux images, mauvaise connexion… Très souvent, vos superbes campagnes parviennent sans l’image à vos destinataires. Une occasion manquée de faire de l’effet dans leur boîte de réception ?…
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