One step at a time: Since its inception in 2008, Alltricks, a pure player in outdoor sports, has been climbing steadily. The ingredients of its hyper-growth? Advanced market expertise, attentive…
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Equipes & process|Stratégie CRM & Marketing
How Evaneos takes its recipients on a journey with email
Publié le : 1 September 2020
In less than 10 years of existence, the tailor-made travel specialist has made quite a lot of headway. Thanks, in particular, to its innovative, creative use of the email channel.
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Stratégie CRM & Marketing|UX & design
Email and customer relations: Fueling Back Market’s growth
Publié le : 2 June 2020
Behind the e-merchant’s lightning-fast growth, there is a mission: to make refurbished products “sexier” than new ones… Plus one lethal weapon: emails written in a unique tone to serve a…
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CRM: How to communicate (well) during a crisis
Publié le : 3 April 2020
The coronavirus has shown us all that crisis communications are one of the trickiest skills for brands to master… And it’s worthwhile to prepare yourself ahead of time, especially when…
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Atomic design for email: “Atomize” your newsletters!
Publié le : 22 January 2020
A more coherent design, tailored for email, and much quicker to implement in your campaigns: could Atomic Design be the best approach to standardizing your email communications?
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Animation charter: Put on a show with your emails
Publié le : 10 January 2020
From the moment an email is opened, until the end of the scroll, how can you make a strong impression, from start to finish? By differentiating yourself with an animation…
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Dark mode: How can it affect your email campaigns (and how can you correct for this)?
Publié le : 5 December 2019
There’s no avoiding it, dark modes are becoming increasingly common in apps… including those your audiences use to read your emails. Depending on the configuration, how does dark mode change…
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Animations: 4 Ways to Be More Creative with GIFs in Email
Publié le : 29 December 2018
Old school, or even outdated, the GIF? Yet it is one of the simplest (and most powerful) formats to make your email marketing campaigns more lively and effective. The proof…
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Analytics|Stratégie CRM & Marketing
Triggered emails, Episode 2: Eight triggers under the microscope
Publié le : 20 October 2018
Timing, content and results: from “welcomes” to abandoned shopping carts and browsing sessions, we have placed eight triggered emails under the microscope for you, for urgent inclusion in your CRM…
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Analytics|Stratégie CRM & Marketing
Triggered emails, Episode 1: Get out of autopilot mode!
Publié le : 20 October 2018
Triggered emails are the ones that bring in the best returns. Plus, they generate strong engagement. All the more reason to look after them and not leave them unsupervised!
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