Valentine’s Day provides the perfect opportunity to roll out email marketing campaigns that stand out. More than just a commercial tradition, the renowned “lover’s holiday” offers advertisers a strategic opportunity…
Lire l'articleBack-to-School Newsletters: Dartagnan Clients Inspire Your Email Design
Publié le : 5 September 2023 par
The back-to-school season is a strategic event for Marketing and CRM teams. Explore Dartagnan’s best campaigns to inspire your back-to-school newsletter designs and refresh your templates.
Lire l'articleDartagnan|Stratégie CRM & Marketing|Uncategorized|UX & design
Dartagnan x Radio France: Email Design in the Service of Cultural Excellence
Publié le : 25 May 2023 par
Véritable fleuron du patrimoine culturel français, Radio France a misé sur l’Email pour promouvoir sa programmation musicale et culturelle. Découvrez le résultat de sa collaboration avec Dartagnan : une newsletter au design exigeant, élégant et innovant à l’image de Radio France.
Lire l'articleDartagnan|Stratégie CRM & Marketing|UX & design
Optimize your Email Design for Mobile
Publié le : 8 May 2023 par
The era of mobile is here and here to stay. Discover how the Dartagnan solution enables you to independently create a Mobile-Optimized Email Design, allowing you to captivate and engage your customers on their smartphones.
Lire l'articleLe CTA de vos emails est votre levier de conversion le plus stratégique. Quelle taille? Quelle couleur ? Quel texte ? Notre guide en 12 points clés pour concevoir ce qui constitue le cœur de vos campagnes.
Lire l'articleDartagnan|Equipes & process|UX & design
The User-Centric Approach at Dartagnan: A Solution Designed FOR and WITH the Customer
Publié le : 8 February 2023 par
Adopter une approche User Centric ? Une réalité quotidienne chez Dartagnan qui a choisi de placer la parole et les retours clients au cœur de ses process pour concevoir et faire évoluer son email builder. Matthieu Karolewicz, Product Owner, nous expose la philosophie Produit de Dartagnan.
Lire l'articleStratégie CRM & Marketing|UX & design
Interactive emails: a powerful differentiation lever
Publié le : 23 January 2023 par
According to a 2021 study, integrating interactive content into your email campaigns can increase your CTR by 200% and your CTO by 73%. Therefore, interactive emails can be an effective…
Lire l'articleStratégie CRM & Marketing|UX & design
Email and customer relations: Fueling Back Market’s growth
Publié le : 2 June 2020 par
Behind the e-merchant’s lightning-fast growth, there is a mission: to make refurbished products “sexier” than new ones… Plus one lethal weapon: emails written in a unique tone to serve a…
Lire l'articleFrom the moment an email is opened, until the end of the scroll, how can you make a strong impression, from start to finish? By differentiating yourself with an animation…
Lire l'articleDark mode: How can it affect your email campaigns (and how can you correct for this)?
Publié le : 5 December 2019 par
There’s no avoiding it, dark modes are becoming increasingly common in apps… including those your audiences use to read your emails. Depending on the configuration, how does dark mode change…
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