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Stratégie CRM & Marketing

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Equipes & process|Stratégie CRM & Marketing

How Evaneos takes its recipients on a journey with email

Publié le : 1 September 2020 par Christine Richard

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In less than 10 years of existence, the tailor-made travel specialist has made quite a lot of headway. Thanks, in particular, to its innovative, creative use of the email channel.

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Campagne d'affichage de Back Market à New York
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Stratégie CRM & Marketing|UX & design

Email and customer relations: Fueling Back Market’s growth

Publié le : 2 June 2020 par Kevin Van Hullebusch

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Behind the e-merchant’s lightning-fast growth, there is a mission: to make refurbished products “sexier” than new ones… Plus one lethal weapon: emails written in a unique tone to serve a…

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Stratégie CRM & Marketing

CRM: How to communicate (well) during a crisis

Publié le : 3 April 2020 par Christine Richard

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The coronavirus has shown us all that crisis communications are one of the trickiest skills for brands to master… And it’s worthwhile to prepare yourself ahead of time, especially when…

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Les 8 principaux triggers email passés au crible
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Analytics|Stratégie CRM & Marketing

Triggered emails, Episode 2: Eight triggers under the microscope

Publié le : 20 October 2018 par Pascal Bertoux

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Timing, content and results: from “welcomes” to abandoned shopping carts and browsing sessions, we have placed eight triggered emails under the microscope for you, for urgent inclusion in your CRM…

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Analytics|Stratégie CRM & Marketing

Triggered emails, Episode 1: Get out of autopilot mode!

Publié le : 20 October 2018 par Pascal Bertoux

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Triggered emails are the ones that bring in the best returns. Plus, they generate strong engagement. All the more reason to look after them and not leave them unsupervised!

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Dartagnan|Stratégie CRM & Marketing

How Dartagnan can simplify your international email campaigns

Publié le : 14 October 2018 par Christine Richard

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What’s the #1 channel for acquiring and retaining target audiences around the world? Email. For any e-merchant that is banking on international growth, increased agility in the adaptation of email…

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Equipes & process|Stratégie CRM & Marketing

eCRM: Five objectives achieved by BUT thanks to Dartagnan

Publié le : 8 October 2018 par Adrien Guilleminot

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More mobile conversions, more unimpeded data exploitation, innovations and surprises for customers: BUT had plenty of good reasons to choose our email builder.

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Equipes & process|Stratégie CRM & Marketing

Email marketing : comment MATY fait scintiller ses campagnes

Publié le : 8 July 2018 par Christine Richard

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Produire plus, plus vite, et plus “quali” : impossible ? C’est pourtant bien le tour de force qu’a réussi MATY avec ses campagnes d’email marketing. Avec un petit coup de pouce de…

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