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Pascal Bertoux

Les 8 principaux triggers email passés au crible
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Analytics|Stratégie CRM & Marketing

Triggered emails, Episode 2: Eight triggers under the microscope

Publié le : 20 October 2018 par Pascal Bertoux

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Timing, content and results: from “welcomes” to abandoned shopping carts and browsing sessions, we have placed eight triggered emails under the microscope for you, for urgent inclusion in your CRM…

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Analytics|Stratégie CRM & Marketing

Triggered emails, Episode 1: Get out of autopilot mode!

Publié le : 20 October 2018 par Pascal Bertoux

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Triggered emails are the ones that bring in the best returns. Plus, they generate strong engagement. All the more reason to look after them and not leave them unsupervised!

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